Who: I found that there are still vegans that fall outside of my market, one male who simply doesn’t care enough to find a partner with the same ‘diet’ as himself. Also, one of the girls I interviewed made an interesting point that it would be nice to incorporate a ‘friend’ section on the app so people who find it important are able to find friends that share the same interests/morals. I don’t know if I would pursue it, but I thought it was interesting.
What: One of the male interviewee’s pointed out that there really aren’t that many vegans, so getting traffic on strictly a vegan site would be difficult. Also, those that use the site won't be guaranteed to find a partner, or may not use it for a long enough period of time.
Why: Two of the interviewee’s believed that it isn’t a deal breaker if their potential partner isn’t a vegan. One of them saying “to each their own” and one of them pointing out that he doesn’t expect his partner to follow their lifestyle, and although it would be easier to date a vegan, it isn’t a necessity.
Inside the Boundary
Who:
- Single, young vegans who care about dating a vegan
- Divorced vegans looking for a specific relationship.
- Vegetarians/pescatarians (it definitely isn’t just vegans that are looking for partners that fit their lifestyle)
What:
- Individuals looking for a relationship based on their vegan lifestyle.
Why:
- Seeking a partner that believes in the same thing
- Finding someone that you can relate to on a deeper level.
- It is a lifestyle for many people, its not just what they eat, its what they wear, how they treat animals and their belief system, etc.
Outside the Boundary
Who:
- Vegans that aren’t seeking a vegan partner
- Young vegans not looking to date in general
- Vegans who are not single
What:
- Some vegans that simply don’t see dating a vegan a necessity
- To help every person on the site find a partner
Why:
- Those that don’t expect their partner to be similar in certain aspects
- People simply not seeking
Hey Ariel,
ReplyDeleteI’m glad to see you could define who is outside the boundary, this definitely helps you focus in on what’s important about the opportunity. I wouldn’t pursue the friend option for the app because I think it would detract from the value of using it to look for a relationship.
Ariel,
ReplyDeleteGreat post! Your opportunity is really interesting in which a common similarity factor of being a vegan can bring people together! In general, there are not many people that follow a vegan diet. Your target audience definitely applies to people that are interested in being in a relationship with a vegan. Another set of individuals that can fit inside the boundary are non-vegans looking for a partner that is vegan.
You did a good job with re-testing your hypothesis and I like that you thought of other possible ideas to put in your dating app. Although the idea of making friends with other vegans is great, but it will take away from the overall idea of the dating app. I think creating an app for making friends with other vegans could be a fall back idea.
ReplyDelete