Figuring Out Buying Behavior

Choosing a segment: I had a little confusing time choosing a segment because my demographic is quite specific- young, single vegans. 

For this segment, I again interviewed college students who were single vegans. One female was studying business and the other female was bio-med. The male I interviewed was 22 and wasn’t in school. All three of my interviewees were single and had the unmet need of wanting to find a vegan partner. They all also answered along the same lines said that their “when” occurred during the time they felt passionate about being a vegan. One of the females specified that she felt that there weren’t enough potential partners in Gainesville even though she felt there were more at UF than in her home town. There typically isn’t a “where” because wanting a relationship could occur anywhere, so I didn’t get this answer. But I did find out that one of the females did believe that a vegan dating app could bring so many people together and could even encourage others to join the lifestyle.

The first girl I interviewed did mention that she tries to google vegan advocates/ organizations so that she could connect to people that have the same beliefs. The male said that he uses other dating sites hoping to find someone that fits what he’s looking for.

I learned a lot in the interviews, especially that targeting vegan advocate groups could help me get to my target market. They were all aware of what they wanted, enough to try to find a way to achieve finding a partner.